Google got its new look

Every day 268 million people use Google to find something. The consultation runs the company's software offers more relevant back links. The interaction is so simple, and hidden behind the calculation of the results so complex that it is no wonder people do not tend to notice much about the process. Who bothers to ask the ingredients of a magic formula?

Although experiments with maps, books, email and social networks, Google remains a search-based rule. Ninety-seven percent of the 23.7 billion U.S. dollars of the company's launch in 2009 came from advertising. Although Google does not report what each of its individual products such as AdWords or AdSense ads generated, several people within the company acknowledged that Google is so dependent on the "Sponsored Links" generated by search queries as a nation oil is in their wells.


Since 1998 Google debut, the results page where a query returns the home page with 10 links suggested on the left and multiple links to the right-sale has gone through seven subtle redesigns. The most recent, in May 2007 saw the addition of video images and so-called "universal" search. On 5 May, Google began rolling out its eighth iteration, Marissa Mayer, vice president of search products and user experience, calls "particularly important and particularly important."